Ayurveda for everyone

AyurVAID Seva – the Community Health Initiative of AyurVAID Hospitals

AyurVAID’s vision is to lead the transformation of Ayurveda into a mainstream healthcare system – beneficial to all segments of society, including low-income households. It is widely understood that the rising prevalence of chronic diseases has the most dramatic effect on the poor and their ability to earn a living, causing them to slip into the poverty trap. However, rather than take a traditional “two pocket” approach to reaching low-income segments with healthcare (i.e. making money in the higher-end markets and then providing a subsidised service to low-income groups), AyurVAID believes that the ultimate model of corporate social responsibility is to build an inclusive but commercial business model: where low-income consumers are genuine customers with the dignity to choose and participate and which, critically, can run on a sustainable and scalable basis so as to impact the maximum number of people.