Selling ADHD

Sell through Fear! It is scary how big business influences, or should I say ‘plays with’, our latent fears and desires to drive parents to give ‘strong medicines’ to their children. What till a few years back would have been considered youthful exuberance of children has today become a multi-million dollar industry. This film from […]

Promise only what one can Deliver; Deliver on Promise!

Companies engaged in Ayurveda based healthcare services need to be conscious of the expectations of outcomes that they set with their consumers/customers/patients. This becomes particularly critical: When one is treating a complex of multiple conditions, When one is treating it at the cause level as much as the symptom level, When the consumer often comes […]