AyurVAID Seva – the Community Health Initiative of AyurVAID Hospitals
Ayurveda for everyone
AyurVAID’s vision is to lead the transformation of Ayurveda into a mainstream healthcare system – beneficial to all segments of society, including low-income households. It is widely understood that the rising prevalence of chronic diseases has the most devastating effect on the poor and their ability to earn a living, causing them to slip into the poverty trap. However, rather than take a traditional “two pocket” approach to reaching low-income segments with healthcare (i.e. making money in the higher-end markets and then providing a subsidised service to low-income groups), AyurVAID believes that the ultimate model of corporate social responsibility is to build an inclusive but commercial business model: where low-income consumers are genuine customers with the dignity to choose and participate and which, critically, can run on a sustainable and scalable basis so as to impact the maximum number of people.
AyurVAID has developed ‘AyurVAID SEVA Hospitals’- the community health initiative of AyurVAID Hospitals – offering AyurVAID services at affordable rates to low-income communities. With identical medical standards, AyurVAID SEVA units are able to bring down the cost of treatment by offering a general ward format and employing a lower cost of establishment and operations.
- AyurVAID has operated an 18 bed AyurVAID SEVA Hospital in the heart of Dharavi, in Mumbai (March 2009) and established a 15 bed AyurVAID SEVA Hospital in Ramamurthy Nagar, in Bangalore in February, 2009.
- The result is an In-Patient service offering for chronic disease management at the rate of around Rs 750/- per day, even in cities like Mumbai and Bangalore.
By taking this approach, AyurVAID is increasing access to healthcare for the poor in a sustainable and scalable manner.
Typically, medical insurance products targeting BoP and vulnerable segments of society have coverage of upto 25000 Rs. With the very low cost of in-patient treatment (Rs. 5,000 to Rs. 7,000 per week) appropriate care becomes accessible to the poor.
AyurVAID has collaborated with a leading private medical insurance company to design a breakthrough insurance product with ‘accessibility maximising’ features, targeting low income communities. AyurVAID also collaborates with a leading Bangalore based NGO to extend primary healthcare services to unorganised labourers across Bangalore.
Perhaps, this is the first time that any Ayurveda organisation in the private sector has systematically addressed the core and major challenges to begin the process of repositioning Ayurveda in the minds of different stakeholders- general public, government, insurance companies.
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Through its efforts the enterprise also contributes towards reducing the mass unemployment present in the country.
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