AyurVAID strongly endorses (former) New York City Mayor Bloomberg in his effort to control Cola Companies and for his activist role in regulating the fast food industry. We hope that the courts rule in favor of more responsible behavior by businesses. Proactive legislation encourages healthier habits for, e.g., by banning transfats from restaurants and posting calorie counts on menus. Conquering disease and sustaining health begins with the food one eats. Ayurveda enjoins everyone to eat with awareness.